At THE !N CROWD, we carry a simple yet powerful belief that shapes how we approach everything we do: “Start with 1%.”
It’s a mindset — one that reminds us that real, lasting change doesn’t happen all at once. It takes time. It takes trust. And most importantly, it takes connection.
In the early days, I thought I could walk into a community, bring a team, and instantly change lives. I believed that with enough energy, we could move someone from 0 to 100 in a heartbeat. But the truth? That’s not how transformation works. People aren’t projects. Communities are made up of people, and people need time — time to feel safe, time to build relationships, time to heal, grow, and move forward.
So, we shifted our approach.
We now show up each day with one goal in mind: make someone’s day just 1% better. That’s it.
And over time, those small moments — those consistent, compassionate check-ins — add up.
A 1% difference might come in the form of:
We’ve seen how powerful it can be when someone feels seen — really seen. When they’re treated as an individual, not a statistic or a case number. At THE !N CROWD, we make sure that when we’re with someone, we are fully present. That 1 also represents the one person in front of us. If we’re speaking to you, you have our full attention. If we’re supporting you, that support is tailored to you — your story, your needs, your goals.
Imagine if everyone committed to spreading 1% more kindness, compassion, and care each day.
Imagine the ripple effect. Imagine the lives we could change.
Because while we may be working toward that 100% — a world where everyone feels included, valued, and empowered — we know it starts with 1%.
Go spread your 1%.
It could be the moment someone else starts to believe in their own 100%.
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THE !N CROWD is proud to be a registered charity with the Australian Charities and Not-for-profits Commission (ACNC), reflecting our commitment to transparency, accountability, and ethical community service. This recognition highlights our dedication to empowering vulnerable individuals and families, and our drive to create lasting, positive change through inclusive, purpose-driven support.
We are a DGR endorsed charity, which means all donations over $2 are tax deductible. This status allows our supporters to give with confidence, knowing their generosity not only makes a real difference — but is also recognised by the Australian Taxation Office.
Together, we can continue to build a stronger, more connected community where everyone can thrive.
